Our greatest example and anchor in life has always been our father. Lovebird, a premium menswear brand in India, has today unveiled a new gifting option for our fathers that was inspired by a father's responsibility to assist their children through both the greatest and worst times in life. The advertising tells tales of sons and daughters remembering the times their fathers helped them feel at ease under trying circumstances on their travels.

Lovebird is always looking for new ways to innovate in men's basic clothing. In an effort to create a society where everyone's potential is unleashed and they can all accomplish more, every day. Lovebird is an Indian D2C brand that was established in the early 2000s and targets the premium garments market for men and women. Lovebird hopes to establish itself as an essential component of every Indian's wardrobe on the planet. Every product created by Lovebird Product Lab, from loungewear to innerwear, is filled with never-before-seen innovation and high quality.

 -By Juli Singh
 Content writer or story teller
 At Lovebird Lingerie

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